consult and advise | write and edit | manage projects
We can help you think about, plan and create web content for your website and newsletters. We'll help you work out what you really want to say about your business and who you want to say it to.
We think that web content should be easy to understand and easy to use. Web content communicates with people. It should help readers feel comfortable about getting to know you and becoming your customer.
The words we create get a lot of attention.
We spend time crafting them.
Readers respond to them because they are clear, honest and show your business personality.
write and edit | manage projects | an overview
Helping you think, plan and create
We can help you think about your website and newsletters. You might need some advice on planning what you want to say. Or perhaps you just need another perspective, some reassurance that your plans are on track. We'll ask some useful questions and share the knowledge we have about the best ways to communicate and connect with your customers.
The content specialist on your web development team
For larger scale projects, we can be your content and communications people. Focused on usability and effective messaging, we'll take care of your content strategy.
We combine knowledge of writing with a practical understanding of the business processes that support websites. As well as coming up with great ideas, we're always keen to ask questions like 'who is going to be keeping this content up to date?'
If you’d like to talk to us email contact@thisisprettysmart.com
consult and advise | manage projects | an overview
Writing for online readers
Writing for the web is different. You need to be authentic and relevant. Readers have no time and they actively avoid reading marketing-speak. You have to be direct, real, open and easy to access.
We can write creative copy designed for your readers. We'll create a tone of voice that suits your brand personality, with text that is based around your business message.
Editing for message and meaning
As editors we'll give you tips on reducing the word count and keeping sentences short. We'll check not just grammar but also readability, so that your audience easily understands you. We'll also make sure your business message and brand personality are coming through clearly.
If you’d like to talk to us email contact@thisisprettysmart.com
consult and advise | write and edit | an overview
We can manage the whole process of your website's development.
Most website projects are held up by the content. When we work on website planning, the content comes first. By building sites around the content, we make sure your message is communicated and your readers can easily find what they need.
Websites aren't just about words. We work with either your own designers and technicians, or our creative partners, to make sure the site as a whole makes sense for your business.
It's about developing a site where the business, the words, the design and the functionality all come together.
If you’d like to talk to us email contact@thisisprettysmart.com
consult and advise | write and edit | manage projects
We can help you think about, plan and create web content for your website and newsletters. We'll help you work out what you really want to say about your business and who you want to say it to.
We think that web content should be easy to understand and easy to use. Web content communicates with people. It should help readers feel comfortable about getting to know you and becoming your customer.
The words we create get a lot of attention.
We spend time crafting them.
Readers respond to them because they are clear, honest and show your business personality.
write and edit | manage projects | an overview
Helping you think, plan and create
We can help you think about your website and newsletters. You might need some advice on planning what you want to say. Or perhaps you just need another perspective, some reassurance that your plans are on track. We'll ask some useful questions and share the knowledge we have about the best ways to communicate and connect with your customers.
The content specialist on your web development team
For larger scale projects, we can be your content and communications people. Focused on usability and effective messaging, we'll take care of your content strategy.
We combine knowledge of writing with a practical understanding of the business processes that support websites. As well as coming up with great ideas, we’re always keen to ask questions like 'who is going to be keeping this content up to date?'
If you’d like to talk to us email contact@thisisprettysmart.com
